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Brazil – An important market for the K+S Group

K+S has already been represented in the land of the World Cup since 1954. Brazil plays a great part both for the Potash and Magnesium Products business unit and for the salt business of K+S.

Brazil is the most important overseas sales market for the Potash and Magnesium Products business unit. K+S exports the potash fertilizer mined in Germany to Brazil by ship; in 2013 alone this was significantly more than one million tonnes of goods.

German Potash Fertilizers for Brazil

K+S Brasileira, with its headquarters in Sao Paulo, takes care of selling the products. The K+S representative office there, already established in 1954, currently numbers 15 employees and has been headed by Burkhard Fürst as managing director for 22 years.

 

It is above all major bulk-blending fertilizer firms who request the potassium chloride produced by K+S from Germany. The universally applicable, natural mineral fertilizer is used in Brazil for important crops such as soy beans, corn, oil palms and sugar cane.

 

Oil palm cultivation in Brazil

Sea salt “made in Brazil”

Through its subsidiary Salina Diamante Branco (SDB), K+S is one of the biggest producers of sea salt in Brazil. In Galinhos in the north-eastern part of the country, SDB annually extracts up to 500,000 tonnes of salt through the evaporation of seawater.

 

The greatest share of the production goes to the oil industry, the chemical sector and the feed industry for livestock farming. Because of its high quality, the natural raw material is also in demand far beyond the borders of Brazil as food grade salt.

 

Sea salt produced in Brazil

Apart from the main site in Galinhos, SDB operates a further production plant for salt processing in Rio Grande in the extreme south of Brazil. There are two administration and distribution locations of the company in Rio de Janeiro – the city in which, on 13 July, the World Cup Final will take place – and in Natal situated further north, which is also a World Cup venue. In all, SDB has 235 employees in Brazil. The company’s managing director is Johann-Peter Bauza.
 

 

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