• WHY INVEST IN K+S?

    K+S is one of the world's leading suppliers in potash and magnesium products:

    With 6 potash mines in Germany, unique position in Europe

    Globally one of the world's largest suppliers in fertilizer specialities (magnesium, sulphur) and strong track record with industrial products – higher value added and less volatility

    Setting industry standards for quality, reliability and service

    Legacy Project in Canada adds solution mining potash production facility with substantial new capacities to participate in the growth of the world potash market at competitive cost

    Logistical advantage, especially in Europe, but also in selected overseas markets; will strengthen further by adding production facility on a second continent with the Legacy Project

    K+S is the global leader in salt

    In the salt business, with sites in Europe as well as North and South America, K+S is capacity-wise the world’s leading producer

    Diversification through global footprint and various end markets (consumer, industrial, de-icing)

    Differentiation and sustainable additional margins through speciality products

    High reliability and efficient logistics due to unique production network

    K+S Vision: Source of growth and life through nutrients and minerals

    Realisation of synergies across potash and salt on the production side in terms of technology, mining and geology

    Potash and salt complement each other in terms of seasonality and sales: potash and magnesium fertilizer business being dependent on agronomic cycles balanced by the relatively crisis-proof, but weather-dependent salt business

    K+S with solid financials

    Solid balance sheet with conservative capital structure targets

    Sustainable growth of the enterprise value in the form of a premium on the cost of capital before taxes of at least 15% is central to our financial objectives

    Participation of our shareholders to Company’s economic situation with earnings-based dividend policy

    K+S has a responsible management team

    Strong operational background and track record of creating value

    Transparent, comprehensive and proactive communication about earnings, strategy and value development to solidify trust in the long run

    Remuneration incentives for management and employees depend on value added, i.e. to generate premium over cost of capital

    High corporate governance standards

  • WHY POTASH?

    Profiting from megatrends

    Steadily increasing world population

    Changing diets toward higher meat consumption with rising income in developing countries (e.g. 1 kg beef = up to 8 kg animal feed)

    Increasing importance of renewable raw materials for the production of bio energy

    Due to these megatrends, global production of agricultural products has to be increased while the availability of arable farm land per capita decreases. Therefore, the efficiency of the world’s farmland has to be improved by an optimized and balanced use of fertilizers. The key nutrients nitrogen, phosphate and potash cannot be substituted and a balanced fertilization of all nutrients is necessary to achieve optimal yields. Emerging countries, in particular, can significantly reduce the yield gap by increasing the potash proportion of their total fertilizer application.

    Attractive supply structure in the potash market

    Consolidated potash market with the 5 biggest producers supplying more than two thirds of the world market

    High barriers to entry in the potash market: Viable deposits are limited worldwide, development costs are con¬siderable, lead times of seven years or more starting from the scratch and sufficient potash mining and marketing know-how are re-quired

    Rising potash demand cannot be met by currently installed capacities and calls for the investment in new capacities

     
  • WHY SALT?

    Essential mineral without economically viable substitutes

    De-icing salt is used for public safety

    Consumption driven by winter weather and expansion of road systems

    Most economic and environmentally friendly alternative

    Consumer / food grade salt consumption benefits from population growth and increasing standards of living

    Industrial/chemical salt consumption driven by economic growth and industrialisation

    Rapidly industrialising regions in emerging countries experience high growth rates

    Salt products typically represent only a small portion of costs of production